Pardis

Creative Digital Hub

Web Design

Web Content Providing

Logo Design

Business Card Design

Instagram Post Design

Motion Graphics

Web Analytics

Instagram Analytics

Some types of Digital Marketing techniques

There are some techniques in Digital Marketing which can be useful for running a campaign. We will tell you about the important ones.

Internet Marketing

Digital Marketing is all about being online. That's why some people may think that Internet marketing is as same as digital marketing. That's not exactly true. But you can consider internet marketing one of the main techniques.

Internet marketing is about being and accessible on the internet. Having a website may be the first step in this way.

Content Marketing

Content marketing is one the main principles of Digital Marketing. In this way you will tell your business story to your audience by something like video, voice or even text. Providing content is the most important part. You should know about what you are telling and how you are doing it.

Search Engine Marketing

Search engines help internet users to find what they are looking for. It's obvious that it's important to know what to do so they introduce you to your audiences. You can do it with analysis tools and SEO rules.

When it comes to search engines, everyone may consider Google the first. But there are some other search engines like Yahoo, Bing or even Youtube. Beside considering SEO rules, you can pay to these search engines for every click that they will cause by showing your ads at the top of search results.

Email Marketing

Email Marketing helps you interact with your audiences. Email marketing would make your customers to loyal ones. With email marketing you can advertise, find new audiences, make prospects to new customers and make one time buyers to loyal customers.

Social Media Marketing

Social media is part of our lives. By social media marketing you will use social media networks to promote your brand, product or service. Social media marketing (SMM) is about creating and sharing contents on social media networks. This will help you to reach you marketing and branding goal.

Advertising

Advertising is one of the most important parts of digital marketing. Making a good advertising campaign beside internet marketing, would be the best solutions for most of businesses to improve their sale and achieve their marketing goals. Digital advertising can be in different types like :

Website or in app banners
Video ads
Motion graphics ads

Digital Marketing Tactics

Digital Marketing tactics cannot be considered as some of the principles of the marketing. However, in terms of virtual business conditions, they can be used to improve business. It should be noted that not all of these strategies can be used in one virtual business. Digital business owners are implementing these tactics to grow their business and outpace their competitors. For this reason, digital marketing tactics can be seen as an effective factor in improving virtual businesses.

Permission Marketing

This is an approach to sell goods and services in which an audience or a prospect explicitly agrees in advance to receive marketing information. There are several ways to do this. For example, a number of stands located in shopping malls allow the audience to check your product.

Word of Mouth Marketing

This is a kind of unpaid promotion method in which satisfied customers tell other people how they like your business, product or service. The following statistics illustrate the importance of this type of marketing:

74% of shoppers claim that the reason of their purchase is others’ positive comments about the product.

92% of people consider the offer of their friends and family more important than advertising.

72% of shoppers believe that studying people's opinions on social networks has been one of the most important factors influencing their purchase.

Guerrilla Marketing:

This is a marketing tactic in which a company uses unconventional interactions in order to promote a product or service. This type of marketing is often used by small budget virtual businesses. There are ways to use Guerilla Marketing:

Banners and spread sheets placed in subways, bus stops, etc.
Popular campaigns
Through advertising on different product packaging
Make it possible for actual customers to use the product
Pavement painting
Subway trains or city bus handles

Influencer Marketing:

In this way, you reach out the celebrities who are in your business field and use their popularity to introduce your brand to their audience. Finding these people on social networks such as Instagram, YouTube, etc. is not that difficult. Influencers are often:

Content producers of social networks
Actors and artists
Athletes
Scientists
Specialists

Want A Long Term Relationship with your customers?

Pardis Digital Hub would be with you!

Beside finding new customers, all of businesses want to make a long term relation with their customers. living in digital world make it easy to access your audience, but still you have to know how to reach them. Digital Marketing is what you need. you can find what ever you need in digital marketing with Pardis.